National Outreach Program (NOP) organized a seminar in collaboration with IAS (Institute of Administrative sciences) P.U on Sat 22nd November, 2014 on “Breakthrough thinking -Market Driven opportunities”

Published on November 30, 2014 at 5:44 am

National Outreach Program (NOP) organized a seminar in collaboration with IAS (Institute of Administrative sciences) P.U on Sat 22nd November, 2014 on “Breakthrough thinking -Market Driven opportunities”

National Outreach Program (NOP) organized a seminar in collaboration with IAS (Institute of Administrative sciences) P.U on Sat 22nd November, 2014 on “Breakthrough thinking -Market Driven opportunities”

National Outreach Program (NOP) organized a seminar in collaboration with IAS (Institute of Administrative sciences) P.U on Sat 22nd November, 2014 on “Breakthrough thinking -Market Driven opportunities”

Dr. Shahid Zia was the master of the ceremony. Session started with the recitation of Holy Quran followed by National Anthem.

Mr. Attique Ahmad shared the Vision of NOP; he told how training forum gave birth to the initiative of (NOP). He shared the NOP achievements and future plans as well.

After that Dr. Nasra Jabeen-Director IAS gave welcome address to the audience and showed the pleasure of having the large number of people from different walks of life at one platform. She talked about different programs introduced by IAS focusing on Talent Management, Industry-Academia Linkages and change agents. She mentioned that students are full of potential; all what was needed was such a platform to bridge the gap between industry and academia.

National Outreach Program (NOP) organized a seminar in collaboration with IAS (Institute of Administrative sciences) P.U on Sat 22nd November, 2014 on “Breakthrough thinking -Market Driven opportunities”The key note speaker for the event, Mr. Shahzad Nawaz (Imaginer, change artist, filmmaker and an activist) shared his views on the topic. He said he always love to be among youth and share his thoughts with them. Creativity is a gift of God which we develop inherently in our selves. Before talking about break through thinking we should first focus on our own thinking. Our progressive thinking could not be developed in an environment where we were not supposed to ask questions. The one who dares to ask has to pay its price and when we are bound to be snubbed we cannot think about Breakthrough thinking. For breakthrough thinking the first step is to reach yourself. He focused on the attitude of gratitude by mentioning that while we eat the fruit we should think about the person who planted it. If we think with this perspective then we develop a feeling of empathy and gratitude and humbleness that is a key factor for success.

Followed by Mr. Shahzad Nawaz inspirational talk, panel discussion was moderated by Dr. Shahid Zia (Entrepreneur, Human Resource Management, Marketing and Finance professional). The other panelists were Rabia Moazzam Khan (Manager Marketing, Descon Technical Institute and Master Trainer (COADY/ILO/Franklin Covey/British Council Certified), Rashed Turabi (HR professional and Consultant) and Ruhaina Qureshi (Brand Strategist, Communication Expert & a Hard Core Creative). The audience took great interest and asked questions from panelists regarding market driven opportunities.

Rabia Moazzam Khan said that we need to know strategies to make an impact. We need to change our paradigm. We need to know what market is first. Either it is behavioral based or cultural based. If we see the things with this perspective only then we can create our place in the market. For this continuous innovation is required. We need to utilize our all available resources. We need to focus on our customer satisfaction. We should adopt market penetration strategy as Japan did. We should believe in “we” rather than “us”.

Mr. Rashid Turabi said that the first and foremost thing in any business is to keep you awake. Especially in retail business you can’t sleep. We have good legacies to follow. He gave the examples of Zia Chishti, and Madiha Hussain. How they developed an opportunity from the problems they were facing. In order to develop this approach we need to study Allama Iqbal to understand the concept of ‘Khudi.’ He added by sharing few local examples that Pakistan is a country full of potential. Students can engage themselves in market driven opportunities by becoming aware from what’s happening in the surroundings and by incorporating much knowledge through learning than relying on bookish knowledge only.

Ruhaina Qureshi said that when we talk about market driven opportunities we should know where we are living and what the current scenario is and what is happening in our surroundings. There are a lot of opportunities but the only issue is we are considering them our problems. Market is full of brands but any new idea should synchronize well with the market.

The distinguished panelists also answered the audience questions. After panel discussion Mr. Ahmad Qureshi (Founder & President NOP) said vote of thanks and encouraged young professionals and students to be the part of this learning platform.

The seminar was ended by Mrs. Nasra Jadoon thanking note and she presented the souvenirs to speaker, panelists and the panel moderator. At the end, audience was entertained by the hi-tea sponsored by the IAS organizing team.

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