Josef Mueller Discusses Emerging Markets & Growth in Asia - Lahore University of Management Sciences LUMS
The Suleman Dawood School of Business (SDSB) hosted a guest speaker session by Mr. Josef M Mueller, Ex-Head Nestle Greater China Region on February 7, 2014 under the Leadership Lecture Series initiative of the SDSB External Relations Office. Syed Babar Ali as Mr. Mueller’s long-standing friend and colleague was also present at the session along with the Dean of SDSB, Dr. Arif Nazir Butt. The topic of the session was “Emerging Markets and the Opportunity of Growth in Asia.”
Josef M. Mueller earned his MBA at IMD in 1976. Following his illustrious and distinguished international career with Nestlé, he has now been invited to join IMD as an Executive-in-Residence to share some of his knowledge and experience, particularly with regards to global business in China and other Asian markets. At IMD, Mr. Mueller will participate in research activities aligned with IMD, potentially through the China Research Center based in Lausanne, which looks at challenges broadly both from a functional and leadership perspective.
According to Mr. Mueller, who has a great passion for doing business in China and Asia at large, a proactive and entrepreneurial spirit, pragmatic risk-taking and a “can do” attitude with the ability to rapidly adjust to the dynamics of a very competitive market are some of the keys to success for doing business in this region. He shared some of his best practices with the student body and encouraged them to realise their entrepreneurial streak.