Google holds GDayX to urge SMEs to go online
LAHORE: Google Business Group (GBG) Pakistan in collaboration with Google Pakistan organised GDayX Pakistan at a local hotel on Saturday.
The objective of the event was to bring the business community on web platform and share knowledge on how businesses can grow on the web.
GBG Country Champion Amer Sarfraz, Effective Measures Country Head Imtiaz Noor, Shehrbano Taseer, Domino’s Pakistan CEO Ahsen Ahmad, IT experts, entrepreneurs, businessmen and technology enthusiasts from different fields participated in the event.
Addressing the ceremony, the speakers shared insight on Google tools, tips and success stories that aimed to inspire the small and medium enterprises (SMEs) to go online, grow online and sell online.
The participants appreciated the GBG for taking good initiatives for the business community and entrepreneurs. Some of the industry experts enlightened the audience with their knowledge and learning of web tools, social platforms and online payments.
The first session was titled ‘Who is online from Pakistan’, conducted by Imtiaz Noor. He was followed by a Googler, Sulwyn Lim, from Singapore who spoke on ‘How to use Google+ for businesses’. Sulwyn Lim is currently working as product manager for Women on Web. She has also worked as product marketing manager for Google+ in Asia Pacific. She talked about how businesses can promote through Google+ using circles, communities, hangouts and ripples.
Another Googler, Yoonmin Cho, from South-East Asia informed the participates how Google display network and Google search networks can be used to drive business results in the light of the new rules of online branding.
‘Go online and grow online’ was followed by a talk on ‘sell online’ by Domino’s Pakistan CEO Ahsen Ahmad. He said that e-commerce was becoming a reality in Pakistan and was not rhetoric anymore.
In the second session, MCB Remote Banking Head Qasif Shahid spoke on ‘Disruption ahead’. His talk revolved around why mobile wallets was the biggest thing no one was talking about.
Pakistan Software Houses Association for IT & ITES (P@SHA) President Jehan Ara talked about ‘Women on Web’ initiative and their goals for 2014. Jehan Ara expressed her wish and plans to encourage more and more women entrepreneurs in Pakistan. She said, “We will conduct workshops for train women in using Google tools.”
Google Pakistan Country Consultant Badar Khushnood talking to Daily Times said that Google products were for small and medium enterprises. He said that the main objective of this event was to acquaint entrepreneurs and business community with web technology.
In the end, a panel discussion was held on ‘How to close the loop’, participated by Qasif Shahid, TCS Special Projects Vice President Jamil Ahmed and Daraz.pk co-founder Muneeb Maayr. The discussion was moderated by LUMS Centre for Entrepreneurship Executive Director Khurram Zafar.